The Lane Spring ‘22 Bridal Show

Set amongst the otherworldly salt flats of South Australia, in partnership with Australian fine jewelry house, Hardy Brothers, The Lane presented a digital runway edit of new season bridal looks from the world’s most renowned bridal designers and newly discovered boutique brands.

Client: Hardy Brothers
Creative Direction, Production, Styling: The Lane

“I just wanted to express how overwhelmed with emotion everyone at Hardy Brothers was, seeing The Lane bridal runway show content. It really has surpassed all expectations. I wanted to say how much we’ve enjoyed working with The Lane and would like to continue the partnership next season.”

— HARDY BROTHERS

The journey.

A behind the scenes look at the creation of The Lane’s digital runway show, on the otherworldly crystalline salt flats of South Australia.

The journey.

A behind the scenes look at the creation of The Lane’s digital runway show, on the otherworldly crystalline salt flats of South Australia.

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The Lane Fall '22 Bridal Show