A magazine and creative agency that reimagines weddings and events through the lens of fashion, art, interiors and travel.

13M

MONTHLY REACH

500K

SOCIAL FOLLOWERS

95K

MONTHLY WEBSITE UNIQUES

The Audience

What our clients love most about with The Lane (some who have partnered with us every year since launching in 2010) is the quality of audience, the level of creative briefs, the wildy inspiring locations, the infinite possibilities that higher budgets allow, and most importantly — alignment with the type of work that reminds them exactly why they started.

While our reach is extensive, mass market growth will never be our aim. We’ve spent over 14 years carefully curating and engaging a niche audience of 13 million+ affluent, stylish couples each month, who understand the nuances of luxury, quality and truly appreciate in the art and craftsmanship behind visionary work.

Our audience’s trust is something we don’t take lightly, earned from an unwavering dedication to only presenting an authentic edit of brands, services, and inspiration we truly believe in, and would use for our own events in a heartbeat. It’s what we’re most proud of, because to us, brand values are everything.

Affluent Couples

13M+ per month who value quality, craftsmanship and creativity and have the budget to invest in the most premium brands and services that align with their aesthetic and values.

Creative Briefs

Discerning couples immersed in art, fashion, culture and design, who bring inspiring creative briefs and facilitate opportunities to work with the industry’s most visionary talent.

Avid Travellers

An audience planning destination weddings, honeymoons and vacations in beautiful pockets of the world, looking for extraordinary, design-focused spaces.

The Weddings

The Magazine

The Lane is a digital magazine and creative agency that reimagines weddings and events through the lens of fashion, art, interiors and travel. Founded in 2010 by Karissa Dalton, The Lane draws on experience as Art Directors and Stylists to provide an exclusive edit of industry contacts and a guide to styling an inimitable wedding or event.

Our approach to styling events is grounded in our knowledge of interiors; layering sensory palettes, textures and objects we love, to create mood and atmosphere. The venues we select are spaces imbued with story and soul; artful canvases to create guest experiences that transport and inspire. Our bridal fashion edit is a celebration of personal style – blending modern wedding gowns with ready to wear, resort and couture runway pieces for non-traditional readers.

Timeless, yet uninfluenced by tradition, The Lane is a publication that moves beyond the expected realm of bridal to present weddings through a completely new lens.

The Directory

HIGH ENGAGEMENT +  INTENT

Highest visited section after homepage

Highest category by time spent

EXCLUSIVE

10 selected brands per category, per location.

Generating sustained, long-term brand awareness and results, The Lane Directory is an edit of the most stylish and credible artists, brands and services, hand selected by The Lane and exposed to The Lane’s affluent, creative audience of brides-to-be and industry network. Each brand meets The Lane’s stringent quality requirements, ensuring The Directory remains the most trusted and highly used planning resource worldwide.  

Instagram

300K+

FOLLOWERS

70% 

CONVERSIONS

A carefully curated edit of inspiration and recommended brands, over 70% of The Lane audience have used a brand or service discovered via The Lane Instagram platform.

DIRECTORY / VENUES An opulent Spanish venue swathed in lush gardens and the undulating sea, @marquesmontemolar is Alicante’s best-kept secret. With 19th-century architectural grandeur and uninterrupted views of the shimmering Mediterranean, it&
Suspended between liquid and solid, a ripple of light made still. Carlo Scarpa, Conchiglie glass vase, 1942 – iridescence that whispers of the sea and echoes through time.
In a grand, open-air ceremony within the historic walls of San Galgano Abbey, Sarah and Robert held a classic Tuscan wedding set against the undulating vistas of Borgo Santo Pietro. A true sight for sore eyes, as if lifted from the pages of a novel.
Striking in simplicity. Sculptural and wild. An ivory cyclamen by @edeniquefloraldesign, a quiet statement for any space. Known for its heart-shaped leaves and elegantly twisting petals, the cyclamen has long been a symbol of love and devotion.
Wedding planning is an artful dance of precision and play, where every element – from sweeping landscapes to intimate table settings – is crafted to create a masterpiece of unforgettable moments. Search our exclusive global selection of
Broken pearls cascading like poetry, from our Obsidian editorial. Dress @viviennewestwood Photography @jessrubyjames Creative Direction & Styling @karissa_dalton_
Set against storied architecture and antique details, Maria and Aedel’s wedding wove old-world opulence with a modern, artistic allure. Banquet tables serpentined through open space, creating a reimagined reception on the lush Darro banks. See
Artful glass that tantalizes the eye and fascinates the mind, showcasing craftsmanship that transcends time. The Cristallo Tazza, celebrated for its clarity and intricate ornamentation, reflects the delicate mastery of Venetian glassmaking. Cristall
DIRECTORY / PLANNERS & STYLISTS Hypnotic collisions of experiential design and poetic beauty – @eventdesignbymariannaidirin has a true talent and eye for it. She transforms weddings into exquisitely layered stories, weaving unexpected momen
DIRECTORY / PLANNERS One of Italy’s most sought-after wedding planners, @exclusiveitalyweddings is led by the incomparable Laura Frappa – this industry expert knows a thing or two about turning dreams into reality. With over 20 years of e
Cinematic compositions, textured greenery, and an aisle framed by untamed foliage set the stage for Carol and Nick’s enchanting wedding day in Northern Italy. Beneath forested canopies, guests dined at a candlelit table that felt suspended in t
A photographer we've collaborated with many times, @megankelly.studio merges artistry and authenticity, capturing images that pulse with an ephemeral magic. With an extraordinary eye for fine art moments, her still life images are rich with the most
DIRECTORY — BRIDAL BOUTIQUES A carefully curated selection of designers, daring details, and sculptural silhouettes defines @annabebridal as the coveted bridal experience. With locations in Colorado, Minnesota, and Texas, brides can explore an
DIRECTORY / VENUES A Spanish organic wine estate where 360° views of vineyards and olive groves stretch endlessly. @maspalou, known for its sustainable wines and olive oil, is a family-owned haven that opens its doors to a select few weddings eac
Steeped in the world of filmmaking and documentary, @dmitry_shumanev is a California-based photographer we admire. His fine art touch infuses each portrait with a hint of sentimentality. While his soft, composed lighting and silken, fluid transitions
On the cliffs of Southern Spain, @lovegarden.es is an otherworldly venue that must be seen to be believed. Framed by imposing millennia-old sandstone megaliths and dense pine forests, the Love Garden offers privileged views over the Strait of Gibralt
With a luxurious, editorial touch and profound soulfulness, each image is a story in itself. Beyond their mastery of light and movement, @weddingbymd captures emotion through a fashion and travel lens, crafting visual narratives that linger -fleeting
Blurring the line between dessert and design, this is sculptural, fluid-like artistry at its finest. Edible poetry by @lima.cakes that imprints on the mind’s eye.
DIRECTORY / FLORISTS Strong shapes that punctuate tablescapes and both indoor and outdoor spaces – @marypoppies shapes bold blooms with striking stalks and forms that carve out space with raw, organic beauty. For couples seeking florals as powe
DIRECTORY / PHOTOGRAPHERS Reality, dream, or something in between? @rp.co_photo’s lens captures a sense of escapism, drawing you into subtle nuances of color, form, and place. Frames that unfold a layered story and pulse with emotion, revealing

Pinterest

12M+

AV. MONTHLY UV

25.3M+

LAST MONTHLY UV

160K+

FOLLOWERS

A platform experiencing exponential growth, reaching the highest segment of affluent, educated, U.S. based readers who are highly engaged and planning their events with deep intent.

The Lane Pinterest exposure for clients has resulted in strong brand awareness and performance marketing results, creating viral content for brands that has lead to international brand growth, increased website traffic and product sales.

Client Results

Partnerships & Rates — Request Access

The Lane magazine provides targeted, contextual exposure opportunities for a curated selection of brands that align with our niche audience, promoted to over 13M+ per month.

As a creative agency, The Lane works with an exclusive collection of up to 10 clients per year, bringing to life an infinite scope of bespoke partnership solutions.

To ensure we are the right partnership fit, please complete the below form to request your log in access to explore The Lane’s brand partnership options.

brands@thelane.com