A magazine and creative agency that reimagines weddings and events through the lens of fashion, art, interiors and travel.
13M
MONTHLY REACH500K
SOCIAL FOLLOWERS95K
MONTHLY WEBSITE UNIQUESThe Audience
What our clients love most about with The Lane (some who have partnered with us every year since launching in 2010) is the quality of audience, the level of creative briefs, the wildy inspiring locations, the infinite possibilities that higher budgets allow, and most importantly — alignment with the type of work that reminds them exactly why they started.
While our reach is extensive, mass market growth will never be our aim. We’ve spent over 14 years carefully curating and engaging a niche audience of 13 million+ affluent, stylish couples each month, who understand the nuances of luxury, quality and truly appreciate in the art and craftsmanship behind visionary work.
Our audience’s trust is something we don’t take lightly, earned from an unwavering dedication to only presenting an authentic edit of brands, services, and inspiration we truly believe in, and would use for our own events in a heartbeat. It’s what we’re most proud of, because to us, brand values are everything.
Affluent Couples
13M+ per month who value quality, craftsmanship and creativity and have the budget to invest in the most premium brands and services that align with their aesthetic and values.
Creative Briefs
Discerning couples immersed in art, fashion, culture and design, who bring inspiring creative briefs and facilitate opportunities to work with the industry’s most visionary talent.
Avid Travellers
An audience planning destination weddings, honeymoons and vacations in beautiful pockets of the world, looking for extraordinary, design-focused spaces.
The Weddings
The Magazine
The Lane is a digital magazine and creative agency that reimagines weddings and events through the lens of fashion, art, interiors and travel. Founded in 2010 by Karissa Dalton, The Lane draws on experience as Art Directors and Stylists to provide an exclusive edit of industry contacts and a guide to styling an inimitable wedding or event.
Our approach to styling events is grounded in our knowledge of interiors; layering sensory palettes, textures and objects we love, to create mood and atmosphere. The venues we select are spaces imbued with story and soul; artful canvases to create guest experiences that transport and inspire. Our bridal fashion edit is a celebration of personal style – blending modern wedding gowns with ready to wear, resort and couture runway pieces for non-traditional readers.
Timeless, yet uninfluenced by tradition, The Lane is a publication that moves beyond the expected realm of bridal to present weddings through a completely new lens.
The Directory
HIGH ENGAGEMENT + INTENTHighest visited section after homepage
Highest category by time spent
EXCLUSIVE10 selected brands per category, per location.
Generating sustained, long-term brand awareness and results, The Lane Directory is an edit of the most stylish and credible artists, brands and services, hand selected by The Lane and exposed to The Lane’s affluent, creative audience of brides-to-be and industry network. Each brand meets The Lane’s stringent quality requirements, ensuring The Directory remains the most trusted and highly used planning resource worldwide.
300K+
FOLLOWERS70%
CONVERSIONSA carefully curated edit of inspiration and recommended brands, over 70% of The Lane audience have used a brand or service discovered via The Lane Instagram platform.
12M+
AV. MONTHLY UV25.3M+
LAST MONTHLY UV160K+
FOLLOWERSA platform experiencing exponential growth, reaching the highest segment of affluent, educated, U.S. based readers who are highly engaged and planning their events with deep intent.
The Lane Pinterest exposure for clients has resulted in strong brand awareness and performance marketing results, creating viral content for brands that has lead to international brand growth, increased website traffic and product sales.
